5Select Premieres New Business Reality Programme

5 Select to premier a new business reality show this autumn, with Ryan Howsam as the protagonist.
Fix or Fail

“Is the juice worth the squeeze?”

Meet the business guru Ryan Howsam in the pilot episode of FIX OR FAIL taking business mentoring to new levels, on 5Select this autumn.

A radical new business programme FIX OR FAIL asks one of the most fundamental questions: Do you learn more from failure than success? 

Tough but fair Ryan Howsam swears that with guidance, everyone can be a successful entrepreneur. FIX OR FAIL sees Ryan: UK businessman, investor, mentor, and self-made multi-millionaire, invest in and support two ambitious start-ups. 

FIX OR FAIL is a fast-paced reality business doc where the highs and lows of the two start-up businesses are on full show in all their gory glory – as they try to fix or fail.

FIX OR FAIL is live wired with fast fun descriptive animation and produced and directed by the infamous film, television and radio producer Victor Lewis Smith. 

Victor says: “Ryan is a TV natural with a brilliant eye for detail which he can convey to an audience who know nothing about the intricacies and hazards that business holds.

This is no wham bam next one please biz show. We follow the companies over a full 3 year period and the stories just tumble from the screen.” 

In the first ever episode of FIX OR FAIL, Ryan chooses two start-ups to seriously mentor. They need to prove to him who has true business acumen – not just a good idea. 


·      Garçon Wines – the world’s first flat pack wine bottle with ecological genius and a knack for sliding through letter boxes, set up by head strong entrepreneur Santiago,


·      Vagaband – a low tech safety device for gap year travellers who don’t mind wearing a wrist band, set up by a young 21 year old creative Walker – with his mother Renatta who comes everywhere too!

Ryan is direct, pragmatic – and approachable. With his personal mentorship, honesty and passion for their creative ideas, both start-ups follow Ryan‘s ingenious 90 Days mentoring programme. Which outfit will FIX OR FAIL? Only one will secure Ryan‘s investment of One Million Pounds….

The two companies Garçon Wines and Vagaband, have very different ideas about what it means to run a business as they develop their new Business Plans. Kept buoyant with Ryan’s seed monies, super solutions, expertise, personal advise and powerful mentorship; Ryan works quickly seeing what they don’t see – and that can be the obvious. But tensions rise as potentially disastrous mistakes are made by his two FIX OR FAIL mentees.

When London based Santiago’s Garçon Wines, and Brighton based Vagaband’s Walker and Renatta land in Spain for their final presentation to Ryan, the entrepreneurs really start to see the high stakes at risk. Have they developed their businesses? Will one of them piss away Ryan’s money with huge life changing consequences, or fix and make a fortune….? 

Ryan says: “Is the juice worth the squeeze? Mentoring needs to make a difference and my skillset is to focus on a business and find a way to help make sense of it – or stop it. 

In business you’ve got to be honest with yourself, as it’s very easy to believe your own bullshit. If you ask yourself smart questions you’ll get great outcomes. And stay focused – that’s what makes the difference in business.”

Today, most new businesses fail. FIX OR FAIL is a topical reminder and, maybe, a salutary lesson in how an entrepreneur should navigate tough waters – as long as the brilliant Ryan Howsam is at the helm.

FIX OR FAIL is must see TV for all budding entrepreneurs.

FIX OR FAIL on 5Select autumn 2022

Notes to editors:

Ryan Howsam is the founder and Chairman of multiple household name companies within his insurance group, Staysure, which is the market leader and includes the brands Avanti, Rock and Paying Too Much, as well as PetSure. Each of the brands in his insurance portfolio have one common aim: to dominate, innovate and disrupt  in the niche insurance space.

Ryan is the lead investor in Holibob, a technology- led tours platform, and has several other businesses including a Real Estate Investment Trust in Spain, Arimelia ITG Socimi SA, whose most recent venture is a  luxury co-working and office space in Marbella, Spain. The centre,  Centro House, blends business facilities with accommodation and brings the feel of a private members club to co working.

Ryan would have loved to have been a top golfer but wasn’t good enough so did the next best thing. Combining his passion for golf and business, Ryan is the majority stakeholder in The Legends Tour and in addition to building the tour, he has recently launched the charity play Golf Lottery in the UK. He himself has a scratch handicap.

Ryan created his own 90 Days programme and app,  based on the principles of the OKR framework.  He personally uses the system and app to help set and measure goals, and improve lifestyle and performance as do his network of companies and employees. 

Ryan is hugely proactive in supporting and mentoring emerging entrepreneurial talents and start-ups within the UK, as well as established enterprises wanting to progress or reshape.


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