Marketing during #Covid19 March 24, 2020 by ryanhowsamadmin Should you pull all of your marketing campaigns during the #Covid19 pandemic? Do not succumb to fear: Firstly, have you assessed the market? It’s possible you still have some potential customers out there, even now. If there is still some demand, however small, you need to be visible. Be smart with your marketing spend. Adopt measurable, direct response advertising strategies. I also recommend that you reduce any ATL campaigns at this time if you can. Then there’s the long term vision- we know the Coronavirus pandemic may last some time but it won’t last forever. Can you put new prospects onto a nurturing campaign? And finally, anyone who isn’t doing this is just crazy right now: Think laterally. How can you serve the customers you already have during this time? Can you pivot or create new products? Can you at least keep your clientele engaged for when things pick up? Now is the time to get creative…. Watch my video below and good luck with your marketing. Let’s keep positive!