Own the story in your business
I like to cut negativity and rumours dead before they can start to take hold in my organisation. I recommend you own the story in your business by being visible and leading from the front. Putting out a clear and unified message across the whole Exec team is extremely important in a time of crisis.
I try to always be authentic with my employees. Today, for example, I’ve made a short video for my call centre team about what we are doing here at Staysure as I am trying to reinforce our new safety protocols. I want my team to know how hard we are working to keep the business successful in years to come and how much they matter to that picture.