Is the car industry falling asleep at the wheel while Tesla drives forward?

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In April 2020, more Tesla vehicles were sold in the UK than any other make. The figures of car sales overall are still low due to the coronavirus pandemic, but electric vehicles took 34% of the market share last month. That’s impressive..
Other car manufacturers have a serious threat from Tesla, but this could happen in any industry. It pays not to be complacent.

You have to stay ahead of the curve, or be left behind.

The perfect example is Blockbuster and Netflix. As early as 2000, Reed Hastings (CEO of Netflix) approached former Blockbuster CEO John Antioco and asked for $50 million for the firm. What a missed opportunity! Simply sticking their heads in the sand thinking streaming would never replace video rental was not a smart move. Don’t be the next Blockbuster, ensure you are embracing the changes and disruptions in your own industry.

Elon Musk has always been a visionary, originally misunderstood, when he wanted to buy a ballistic missile from Russia to create rockets they laughed at him so he built it himself. Now Nasa use him to put thousands of rockets into orbit for satellites. This is true visionary behaviour. With Tesla, he saw where a car could be and he pushed to get the battery and car technology so good that now he supplies tech to these other motor companies. This is a smart move, so he now plays a huge part across the whole eco system.

If Musk wants to change something he is agile, and has used innovative ideas to help build not only Tesla but to propagate the use of electric cars in general. Tesla has 429 locations around the world, offers customers the ability to purchase and customise their model online and has its own network of Supercharger stations, places where drivers can fully charge their Tesla vehicles in about 30 minutes for free. This has all helped him to disrupt and change the market.

Where’s my market going? What is going to disrupt my industry?

These are the questions I would be asking myself right now. It pays to be one step ahead of the game, never be blinkered and assume things will stand still. Channel your inner Elon Musk.

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Your privacy is important to us. It is Howsam Limited’s policy to respect your privacy regarding any information we may collect from you across our website, http://ryanhowsam.com, and other sites we own and operate.

1. Information we collect

Log data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

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Personal information

We may ask for personal information, such as your:

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We will process your personal information lawfully, fairly and in a transparent manner.

We collect and process information about you only where we have legal bases for doing so.

These legal bases depend on the services you use and how you use them, meaning we collect and use your information only where:

it’s necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (for example, when we provide a service you request from us);

it satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote our services, and to protect our legal rights and interests;

you give us consent to do so for a specific purpose (for example, you might consent to us sending you our newsletter); or

we need to process your data to comply with a legal obligation.

Where you consent to our use of information about you for a specific purpose, you have the right to change your mind at any time (but this will not affect any processing that has already taken place).

We don’t keep personal information for longer than is necessary. While we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.

That said, we advise that no method of electronic transmission or storage is 100% secure and cannot guarantee absolute data security. If necessary, we may retain your personal information for our compliance with a legal obligation or in order to protect your vital interests or the vital interests of another natural person.

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We may collect, hold, use and disclose information for the following purposes and personal information will not be further processed in a manner that is incompatible with these purposes:

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4. Disclosure of personal information to third parties

We may disclose personal information to:

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5. International transfers of personal information

The personal information we collect is stored and processed where we or our partners, affiliates and third-party providers maintain facilities. By providing us with your personal information, you consent to the disclosure to these overseas third parties.

We will ensure that any transfer of personal information from countries in the European Economic Area (EEA) to countries outside the EEA will be protected by appropriate safeguards, for example by using standard data protection clauses approved by the European Commission, or the use of binding corporate rules or other legally accepted means.

Where we transfer personal information from a non-EEA country to another country, you acknowledge that third parties in other jurisdictions may not be subject to similar data protection laws to the ones in our jurisdiction. There are risks if any such third party engages in any act or practice that would contravene the data privacy laws in our jurisdiction and this might mean that you will not be able to seek redress under our jurisdiction’s privacy laws.

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Choice and consent: By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this privacy policy. If you are under 16 years of age, you must have, and warrant to the extent permitted by law to us, that you have your parent or legal guardian’s permission to access and use the website and they (your parents or guardian) have consented to you providing us with your personal information. You do not have to provide personal information to us, however, if you do not, it may affect your use of this website or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Restrict: You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below. If you ask us to restrict or limit how we process your personal information, we will let you know how the restriction affects your use of our website or products and services.

Access and data portability: You may request details of the personal information that we hold about you. You may request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may request that we erase the personal information we hold about you at any time. You may also request that we transfer this personal information to another third party.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

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9. Changes to this policy

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our website. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

If we make a significant change to this privacy policy, for example changing a lawful basis on which we process your personal information, we will ask you to re-consent to the amended privacy policy.

For more information on your data please contact

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This policy is effective as of 25 October 2019.